Tropical design has roots in the mid-20th century travel poster tradition — bold colors, simplified natural forms, and an aspirational vision of paradise. Airlines, cruise lines, and resort hotels built entire visual identities around palm fronds, sunsets, and turquoise waters.
The aesthetic resurfaced in the 2010s through Instagram culture, where tropical leaves became the default backdrop for lifestyle content. Monstera prints appeared on everything from phone cases to shower curtains. Pantone named Living Coral the 2019 Color of the Year, cementing the warm coral-teal combination in the design zeitgeist.
On the web, tropical translates into sunset gradients, vibrant accent colors, and organic rounded shapes. It rejects the cool austerity of tech minimalism and the ironic detachment of vaporwave. Instead, it says: this page is warm, this page is alive, and you should feel good being here.