Web Aesthetic

Minimalism

Less, but better.

Minimalism is the discipline of removal. It asks what can be taken away before the design breaks — and then takes away one more thing. What remains is only what earns its place: the content, the whitespace that frames it, and the typography that delivers it.

It is not a lack of effort. It is an enormous amount of effort directed at appearing effortless. Every pixel of margin, every gram of font weight, every shade of gray is a deliberate choice. The goal is a page that feels inevitable — as though it could not have been designed any other way.

01

Maximum Whitespace

Padding and margin values of 60-120px between sections. The empty space is not wasted — it is the primary design element.

02

Restrained Palette

Two colors at most. Typically #ffffff and #222222. Any accent is muted — #999999 or lighter. Color is information, not decoration.

03

Thin Typography

Font-weight 300-400 only. No bold headings. Hierarchy is established through size, spacing, and case — never through weight.

04

Uppercase Labels

Section labels and navigation set in uppercase with letter-spacing of 0.2-0.5em. Small font size, 11-12px. Quiet authority.

05

Invisible Borders

Borders are 1px solid #eeeeee or absent entirely. No box shadows. No outlines on hover. Separation comes from space, not from lines.

06

Content First

No decorative elements. No icons unless functional. No background patterns. The content is the interface, and the interface disappears.

Prompt

Pure white background (#ffffff) with near-black text (#222222). Maximum whitespace — padding and margins measured in 60-120px. Typography is Inter at weight 300-400 only, with generous letter-spacing (0.2-0.5em) on uppercase headings. No shadows, no gradients, no border-radius. Borders limited to 1px solid #eee or none. Two colors maximum. Elements float in space. The page should feel 80% empty. Content-first, design-invisible.

Good for

  • Portfolio sites for photographers and architects
  • Brand sites for luxury and high-end products
  • Personal blogs and essays
  • Art galleries and exhibition sites
  • Documentation that values clarity above all

Not for

  • E-commerce with dense product grids
  • Dashboards and data-heavy applications
  • Marketing pages that need to convert aggressively
  • Entertainment and media sites

Minimalism in design descends from the Bauhaus principle that form follows function and the Swiss / International Typographic Style of the 1950s, which reduced graphic design to grids, sans-serifs, and asymmetric layouts. In architecture, Mies van der Rohe's "less is more" became a dogma. In product design, Dieter Rams codified it into ten principles, the first of which is "good design is as little design as possible."

On the web, minimalism emerged as a reaction to the cluttered, ornamental interfaces of the early 2000s. Apple's website became the canonical reference — white backgrounds, thin Helvetica, enormous product photography floating in space. By the early 2010s, minimalism was the dominant aesthetic for anyone wanting to signal taste, quality, or sophistication.

It remains the baseline from which most other web aesthetics define themselves. Maximalism is its negation. Neubrutalism is its structural opposite. Glassmorphism borrows its spaciousness but adds the decoration minimalism forbids. Every style on the web exists in relationship to minimalism — either extending it or rebelling against it.