Skeuomorphism dominated digital interface design from the birth of the GUI through the early 2010s. Xerox PARC, the original Macintosh, and NeXT all leaned on real-world metaphors — the desktop, the trash can, the folder. But it was Apple under Scott Forstall that pushed skeuomorphism to its most lavish extreme.
iOS 1 through iOS 6 was a masterclass in faux-materiality. The Notes app had a torn-paper edge. Game Center wore green felt. The Podcasts app featured a reel-to-reel tape deck that actually spun. Every app was a diorama of the thing it replaced.
In 2013, Jony Ive took over software design at Apple, and iOS 7 stripped it all away overnight — flat colors, thin type, no textures. Microsoft's Metro (2012) and Google's Material Design (2014) had already been pushing flatter directions. Skeuomorphism fell out of mainstream favor almost instantly.
But it never truly died. It lives on in audio plugins that replicate vintage hardware, in game UIs, and in the growing "faux-analog" revival among designers who are tired of every interface looking like a white rectangle with a sans-serif font.