Developer documentation used to be an afterthought — auto-generated Javadoc pages, dense man pages, or sprawling wikis with no visual hierarchy. The docs were correct but hostile. Reading them felt like punishment for not already knowing the answer.
Stripe changed this around 2012 by treating documentation as a product. Their API reference used a split-pane layout with code examples on the right and prose on the left, syntax-highlighted and copy-pasteable. The design said: we respect your time. Suddenly, good docs became a competitive advantage.
Tailwind CSS pushed the aesthetic further in 2019 with a clean sidebar, searchable navigation, and inline code tokens that made skimming effortless. Vercel and Next.js followed with even more compressed layouts — tighter spacing, fewer colors, faster time-to-answer. By the early 2020s, "looks like Stripe docs" had become shorthand for developer trust. The aesthetic is now so codified that entire documentation frameworks (Nextra, Docusaurus, Mintlify) ship it as a default theme.